Want to use value-based bidding but not tracking actual lead value yet?
This tool helps you estimate what each lead is worth using real business inputs.
You don’t need offline conversion tracking to get started.
 

Just enter your revenue per sale, your profit margin, and your lead-to-sale conversion rate.
We’ll calculate an estimated lead value you can assign to your conversions in Google Ads.
This lets you use value-based bidding today, even if you’re not able to pass back closed revenue.